Smasher Desmedt

Smasher Desmedt
Visual Effects Advisor

For over 25 years “Smasher” has been working at the forefront of cutting-edge creativity and development for Major International Stage shows and Concert tours for the Biggest Artists on the planet. Having initially studied Electronic Engineering in Belgium he started his career working for Italian TV in their studio division. In 1993 Smasher developed a specialized new projection system at Barco which was picked up by Zoo TV for U2’s outdoor tour which then led him to be the system engineer for Janet Jacksons tour.

Smasher then relocated to Japan where he worked with several Japanese bands and was heavily into R&D for video technology. Recruited by Panasonic as a product developer, in 1996 Smasher became the System Engineer for Michael Jackson’s sold out History tour and then the Technical Director for all screens for the 1996 Olympics (of which Panasonic was the major sponsor).

In 1997 Smasher helped develop the first ever LED screen used in Montreal and from 1997-2002 held key creative, system engineering and 3D animation roles for U2, Celine Dion, Mariah Carey, The Coors and Kiss (farewell tour)
Smasher was the video director and content creator for Elevation U2, Travis, Show programmer and head creative for tours with Christina Aguilera, Kylie Minogue, Paul McCartney, Bon Jovi and Madonna’s Re-Invention tour. He was also programmer and system designer for the “We will Rock you” Musical, U2 Vertigo tour and several major theatre productions.

In 2007, Smasher worked for the US based company Pixeled specializing in 3D animation and presentations for several major clients. He created designer sets for major shows in Europe and Las Vegas and was responsible for screen and software development for U2’s 360 tour and television productions. In 2011 he became the show programmer and content supervisor for Elton Johns Las Vegas show and then, significantly was the show programmer for the Opening ceremony of the Pan Arab Games and the London Olympic Games. As Content Creator and Video Director he then toured with Robbie Williams, Rolling Stones, Prince, Beyoncé’, Kings of Leon, U2’s Joshua Tree tour. Smasher now resides within the global company Production Resources Group www.prg.com where he is the Creative Video and Technical Director. Smasher is considered a true visionary in video and content production.